Marketing
The Anatomy of a successful e-commerce business
A Definitive Guide to Profitable growth for your E-Commerce Customer-centric strategy for achieving profitable growth. Introduction More often than not we see people talking about the growth of the business in terms of an increase in revenue. But being...
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3 ways data quality impacts Predictive Analytics
3 ways data quality impacts Predictive Analytics The era of Big Data has given rise to a major misconception – the idea that data volume alone can provide marketers with a clear picture of an individual. That’s simply wrong. Having...
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How to take advantage of AI
How to take advantage of AI: 4 signs you’re ready to make the jump Predictive marketing campaigns are the next frontier for marketers seeking to acquire new customers and maximize the lifetime value of their existing customers. Why? AI driven campaigns...
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