Customer Life Time Value
Predictive Marketing 1.4: Life Time Value
"Customer Life Time Value" Also Known As "CLV" In this blog series in previous posts, we have reviewed the importance of Hyper-targeting, Channel attribution, Personas and contexts. Today, let's review how CLV plays a key role and what are the...
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Data is Omnipresent
With the explosion of Social Media channels, even small businesses are capturing large volumes of data. We hoard terabytes of data, but is there something valuable in it? The clutter is mind boggling. A “Big Data” project seems...
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