October 2020
Predictive Marketing: 1.3 – Channel Attribution
Marketing Channel attribution and its impact on Predictions Based on the type of industry, you must be using Marketing channels that are believed to be the most effective. For E-Commerce or Retail based businesses, the most popular Marketing...
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Predictive Marketing: 1.2 – Personas & Contexts
Customer Personas and Contexts in which they are used In the context of Customer persona, creating a Persona can be defined as...
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Predictive Marketing:1.1 Hyper-Targeting
Hyper-Targeting: a key component of Predictive Marketing Campaigns In the previous blog, we discussed about an overview of Predictive Marketing Campaigns. In this post, let’s introduce the topic of Hyper-Targeting at a high level as it relates to...
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Predictive Marketing Campaigns: 1.0 – Let’s peek!
Have you heard about Predictive Marketing Campaigns? Are you an E-Commerce or Retail Marketer who runs Email or Catalog campaigns for your Organization? Are you looking to increase your revenue? I bet, you must have tried many ways to accomplish...
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